Testing new direct marketing offerings
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Testing new direct marketing offerings the interplay of management judgment and statistical models by Vicki Morwitz

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Published by Marketing Science Institute in Cambridge, Mass .
Written in English


  • Direct marketing -- Management,
  • Direct marketing -- Mathematical models

Book details:

Edition Notes

StatementVicki G. Morwitz, David C. Schmittlein
SeriesReport -- no. 97-111, Report (Marketing Science Institute) -- no. 97-111
ContributionsSchmittlein, David C
The Physical Object
Pagination31 p. ;
Number of Pages31
ID Numbers
Open LibraryOL15010847M

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